Midterm study guide - BUAD 307 Mid-Term Towns Review...

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BUAD 307 Mid-Term - Towns - Review Outline **Note** This document is not meant to be comprehensive coverage or a guarantee of what content will or will not be on the exam. It is merely an outline of some of the major topics that we have covered to date in the course and some information to assist you in your test preparation. Material Covered: Textbook Chapters 1 – 10 with the exception of chapter 7 Lecture slides/notes Handouts (we only had the one article) Any discussion from lecture and/or discussion section (with the exception of student Hot Topic presentations or announcements) Test Format: The test will be primarily multiple choice, along with any combination of matching, fill-in-the- blanks, true/false, and/or short answer. Test Rules: No books, notes, cellular phones, Blackberries, PDAs, computers or other aids are allowed. Topics Covered May Include (but are not limited to): Creating Customer Relationships & Value Consumer Needs vs. wants Understanding consumers – behaviorgraphics, psychographics, demographics, geodemographics
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