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What is marketing?Marketing is an organisation function. And a set of processes for creating, communicating and delivering value to customers and for managing customer relationship in a way that benefits the organisations and its stake holder.Explain its core concepts.Needs, wants and demands are the core concepts of marketing. These are basically inter related to each other which means needs which could be individualistic, social or physical arise due to a state of deprivation and have to be fulfilled for a basic human survival. Some human needs shaped by cultural and individual experiences and lifestyles take the form of wants. Ultimately demands are those sets of wants which are backed by the power to buy and could be related to many needs & wants. Other related concepts of marketing may include the Marketplace with exchange and the actual transaction as its base.Basic marketingBasic marketing is the set of activities used to get your potential customer's attention. After this one has to formulate the communication in a manner so as to motivate them tobuy. Thereafter the efforts are directed towards getting the customers to actually purchase. And then the ultimate goal that is to get them to buy the product again and again .This process on the whole is referred to as basic marketing.Reactive marketingReactive marketing is the most widely used approach in marketing. Reactive marketing is based on the concept of react ,which mean for example if a competitor company is following certain marketing practices with good resultant output we do the same by slightchange in design or price and adopting the same marketing policies. The ease of approach in reactive marketing is the very reason for its popularity. At times due to stiff competition in the market a firm might have no choice but to follow it so as to survive in the marketplace and make profits.Accountable marketingAccountable marketing works on the concept that all the targeted marketing communications should be accounted for in terms of the result or output they generate. In other words every act of communication should concentrate on a unique selling or a benefit driven point related to the product which ultimately results in motivating the
customer and adding on to the brand image of a brand or the product on a whole.Proactive marketingProactive marketing basically is an innovative form of marketing which is based on new ideas in terms of the creative content used as well as the creativity involved in the