Writing Assignment #1 Editorial Review

Writing Assignment #1 Editorial Review - An Evaluation of...

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An Evaluation of the Book Selling Industry Using Porter’s Five Forces Nathan Horsley Writing Assignment #1 Editorial Review Due Date: February 3, 2017
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It is easy to see in the eyes of the everyday customer that book retail shops aren’t as popular as they once were. To understand why this is we must look at the industry as a whole on a competitive market standpoint. In order to do so, let’s take a look at where the book selling was and where it is today. According to the New York Times, from 2008 to 2010 print sales of books dwindled as consumers flocked to e-books, which had a 1,260 percent increase in sales, along with other types of digital media players. This made the bookstores struggle to stay open in beliefs that e-books would overtake print by 2015. But this wasn’t so, even though the sales of books from an actual book store has gone down, the percentage of book sales via the internet has gone up, giving hope to book sellers around the world. Using Porter’s Five Forces Model we can analyze how strategy can drive technology decisions in the book selling industry, this includes: buyer power, supplier power, threat of substitute products or services, threat of new entrants, and rivalry among existing competitors. Buyer Power: The buyer power for the book selling industry is high for both the business owner and the consumer. As a business owner, you want your buyer power to be high giving you more choices from who to buy your stock from getting the best prices. But being a provider of products, you would want to reduce the buyer power when it comes to consumers. Unfortunately, the internet has given customers the extreme buying power with just a click of the mouse if they are not fully satisfied with the offer you have given.
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  • Spring '14
  • AnithaChennamaneni
  • Management, Bookselling, Barnes & Noble, Bookstores, book selling industry

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