Chick Fil A

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Chick Fil A Ernest Turman 1. What types of marketing strategies is Chick-fil-A following? Chic-Fil-A utilizes several marketing concepts and strategies. From social media, TV ads, Radio, and hundreds of billboards. The best bang for their buck are the “Eat Mor Chickin” slogans they use. The cow was probably the best mascot choice Chic-Fil-A could have used. They are priceless. 2. How would you describe Chick-Fil-A's positioning strategy? The position that Chic-Fil-A takes in regards to the “Closed Sunday” stance is pretty smart in terms of marketing. More so the company has a strong religious position has been part of the business strategy from Day 1 of the first Chic-Fil-A. The stance behind this decision to remain closed shows the company’s commitment to its beliefs and ethics. 3. Is Sunday closing a competitive advantage for Chick-fil-A? Closing on Sunday isn’t a new concept, it a moral concepts that has proven a strong
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