marketing discussion module 7 - 7.3 Discussion Airline...

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Managerial Economics
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Chapter 14 / Exercise G14-2
Managerial Economics
Froeb/McCann
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7.3 - Discussion: Airline Pricing In this module we learned about price, the price value-equation and pricing strategies used by various marketers including the airlines industry. Discuss the following questions with your classmates and instructor: 1. Discuss how successful airlines acknowledge different pricing strategies as they relate to the airline's overall business strategy. Provide an example(s). If possible exclude Southwest airlines in your discussion. 2. Discuss how successful airlines control the use of discount fares by imposing and enforcing appropriate conditions on these fares, and how they utilize state-of-the art revenue management systems. Provide an example(s). 1. Discuss how successful airlines acknowledge different pricing strategies as they relate to the airline’s overall business strategy. Provide an example(s). If possible, exclude Southwest airlines in your discussion.
We have textbook solutions for you!
The document you are viewing contains questions related to this textbook.
Managerial Economics
The document you are viewing contains questions related to this textbook.
Chapter 14 / Exercise G14-2
Managerial Economics
Froeb/McCann
Expert Verified

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