CASE STUDY ANALYSIS - Case Study Analysis One eye on the...

Info icon This preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
Case Study Analysis One eye on the customer and another on the future vividly captures the business strategy adopted by Jeff Bezos the CEO of Amazon. Jeff greatest accomplishment is in transforming Amazon from an online bookstore that sells other stuff to retail and business provider that once sold mostly books; he has taken one of the original internet bonanzas and created a success story all over again. Amazon is solely a customer focused company. The company’s strategy and culture are rooted in a sturdy entrepreneurial optimism and rest on the single question of what’s better for the customer. In planning for the future, Jeff said “we also have an eagerness to invent, that is a deep part of our culture, as is a willingness to think long term. We can work on things that don’t need to work perfectly for five, six or seven years; there aren’t many companies willing to take on that kind of horizon” The Amazon’s innovation of starting with the customer and working backwards if taken on face value as he has posited in this review will be a sharp contrast to the knowledge I have acquired in this course. George Anders in his article on Forbes.com writes on Bezos leadership “More than a century ago another legendary retailer, Chicago’s Marshall Field, championed the fatalist s slogan: The customer is always right. Bezos perhaps more than anyone, has taken the mantra into the digital era, incrementally cracking one of the business great mysteries: Figuring what customers want before the cash register rings and then making those insights pay off. In an era when high- flying tech companies outdo each other with worker perks, no frills Bezos is proving the potency of another model” Steve Yegge, a Google employee and former Amazon engineer gave a little insight into how employees are treated. “I mean, just to give you a very brief taste: they don't really have SREs
Image of page 1

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
and they make engineers pretty much do everything, which leaves almost no time for coding - though again this varies by group, so it's luck of the draw. They don't give a single shit about charity or helping the needy or community contributions or anything like that. Never comes up there, except maybe to laugh about it. Their facilities are dirt-smeared cube farms without a dime spent on decor or common meeting areas. Their pay and benefits suck, although much less so lately due to local competition from Google and Facebook. But they don't have any of our perks or extras -- they just try to match the offer-letter numbers, and that's the end of it. Their code base is a disaster, with no engineering standards whatsoever except what individual teams choose to put in place” The self-determination theory by Deci and Ryan begins with a notion of universal human needs.
Image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern