Organizational Behavior 1 - Table of content No Topic Page No 1 Task 1 2 1.1 2-5 3 1.2 6-9 1.3 10 11 5 Task 2 6 2.1 12 13 7 2.2 14 15 8 2.3 16 17 9

Organizational Behavior 1 - Table of content No Topic Page...

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Table of content NoTopicPage No1Task 1-21.12 - 531.26 - 941.310 - 115Task 2-62.112 - 1372.214 - 1582.316 - 179Conclusion1810Bibliography191
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Task 1 1.1Critically examine these two organization by comparing andcontrasting:a)Their differing structureBoth of Kamdar Sdn Berhad and Sara Lee Corporation have the similaritieswhich are they use product structure. CharacteristicKamdar Sdn BerhadSara Lee CorporationStructures Product departmentalizationProduct departmentalizationMeaning According to [BPP10] ‘some functional departmentalizationremain manufacturing, distribution, marketing, and sales but adivisional manager is given responsibility for the product orproduct line, with authority over personnel of differentfunctions.’ Hierarchy In this flowchart, a group of the highest executives sit at thetop, while different products are separated into mini-companies.Elaboration In Kamdar Sdn Berhad, thecompany are using productstructure because they aredivided the department byseveraloftaskandresponsibility. For example inone department of textile havetheir own managers such asentrepreneurship, economics,marketing,finance,accounting, legal and publicservices that will handle onedepartment.Aswellasfurnishing fabric department,ladies’ clothes, men’s clothes,children’sclothes,Indianclothing an schools uniforms.Sara Lee Corporation alsousingproductdepartmentalizationlikeKamdar Sdn Bhd, wherebyeach product, food andbeverage, household andbody care are divide indifferent department. Butthese entire department isunder one authority ofBrenda C. Barnes the chiefexecutivesandallthemanagers who are specialistsandresponsibleforeverything having to do withher product line. That means,managers each department2
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Each of department will ledandmanagedbyanexperienced board, comparingseveral departments. will report to the president orhead of the company byproducttype.Productorganizational structures areprimarily used in variouscities. For example, Sara LeeCorporation has many storesin different city like inCapalaba, Casula, Daisy Hilland etc. However, stores ineach city may still need alocal human resources ormarketing department tocarry out functions locally. Other exampleAs we can see, product structure is an organization that willdivide department by using the product differentiation. Forother example, we can relate other real company that use theproduct structure for the organization. Like Nestle, Nestle isone of largest food & beverages company in the world, Nestlehave 500 factories in 83 countries. In each country have adifferent organization and department. It is will ability to reactquickly according to market condition. In 1999 in India, quicklyreformulated the Noodles recipe according to localenvironment. The reasons Nestle using product structure isbecause it can be pleasant for the company since Nestle isone of biggest company.
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