Financial Analysis of the McDonalds Company - Financial Analysis of the McDonalds Company McDonalds Corporation(NYSE MCD One McDonalds Plaza Oak Brook

Financial Analysis of the McDonalds Company - Financial...

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Financial Analysis of the McDonalds Company McDonalds Corporation (NYSE: MCD) One McDonald’s Plaza Oak Brook, Illinois 60523 (630) 623-3000 Cordette McKinney BUSN 5200 Fall I 2016
PART 1: COMPANY OVERVIEW Company Description McDonald's is the world’s largest foodservice retailer with more than 36,000 local restaurants serving approximately 69 million customers in 119 countries daily. The company’s headquarters is located in Oakbrook, Illinois. Of the approximately 36,525 restaurants in over 120 countries approximately 30,080 (82%) are franchised and over 6,444 (18%) are operated by the Company. The corporation primary restaurant sales include burgers, fries chicken, breakfast items, drinks, and desserts. It was not until recent years that the company added salads, sandwich wraps, smoothies, and fruit to accommodate changing consumer tastes. McDonald’s delivers an experience to its customer through its trademark “quality, service, cleanliness, and values (or QSC&V).” Company History Dick and Mac McDonald introduced the original McDonald’s concept in San Bernardino, California. Ray Kroc, business partner of the McDonald’s brothers, opened the first McDonald’s in Des Plains, Illinois with the first Golden Arches. His philosophy was unique. Ray wanted to serve burgers, buns and fries and beverages that tasted the same anywhere in the world. In 1961, the first McDonald’s training program was launched. It is now known and Hamburger University. In 1965, McDonald’s went public with the company’s first offering on the stock exchange. This allowed consumers to invest in the company. The original mascot of McDonald's was a man with a chef's hat on top of a hamburger-shaped head whose name was "Speedee". In 1967, Speedee was replaced with the Ronald McDonald character. Also in 1967, the first McDonald’s opened outside of the US in Richmond, British Columbia. Today, the corporation continues to expand across the United States of America and abroad. Organization McDonald's Corporation (NYSE: MCD) is the world's largest chain of hamburger fast food restaurants, serving more than 58 million customers daily. With over 80% of McDonald's restaurants owned and operated by independent franchisees, the franchised restaurants are under a conventional franchise arrangement – McDonald’s owns the land and building or secures a long-term lease for the restaurant location and the franchisee pays for equipment, signs, seating and decor. As many other

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