What steps did Nintendo take to make video games attractive to consumers

What steps did Nintendo take to make video games attractive to consumers

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What steps did Nintendo take to make video games attractive to consumers? Nintendo took lots of steps to make its video games attractive to its consumers. Nintendo started to do it when it first started to develop a new game title. In Nintendo, R&D personnel were kept insulated from the marketing people. Yamauchi believed that this improved the chances of coming up with truly fresh game concepts. Also, the budget of development of new game title was huge. It could run up to 100 million in yen for each game. This gave R&D staff large resources to develop attractive game. Nintendo tried to focus resources in trying to come up with one or two hit games per year rather than with several minor successes. Concentrating resources in few games helped Nintendo produce more attractive game for consumers. Nintendo also worked on the manufacturing step to attractive consumers: Nintendo installed security chips on its game cartilage. Game can not be operated without this
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This note was uploaded on 08/03/2008 for the course BUAD 497 taught by Professor Degravel during the Summer '07 term at USC.

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What steps did Nintendo take to make video games attractive to consumers

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