Edward Siecienski
mkt 340
9/10/2015
1. Identify the controllable and uncontrollable elements that Starbucks has encountered in
entering global markets.
Some of the controllable elements that Starbucks has encounted in the global markets are
the product, the price, the place and promotion. Starbucks has a direct promotion benefits for the
higher quility product they serve. Like many companies Starbucks also considers of going
global, overseas and some of the countries they want to invest in are Japan, Italy, Span, and
Germany, and maybe Mexico and Puerto Rico. Starbucks had a few problems in 2001, a mistake
that they want to forget, so from each place they want to expand they need to first find out the the
target market for that location. Some of the incontrollable elements that Starbucks has econted in
the global markets are governemnt polices and regulation which they had to follow to be able to
do business. Also, they faced any local competitors who people were more loyal to local brand.
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