Dr. Pelham
12/1/2016
Mkt 370
ZetaZeta products is a manufacture company that sells shampoos, conditioners, skin
care, and body care products to upscale salons. However, since 2009 ZetaZeta has
been steadily decreasing in revenue growth rate. The president, Al Pelham is worried
the way his company is heading so, he asked his two regional managers, Matt and
Jenny, for strategies to implement sales growth. Also, Al is willing to allocate $1,000,000
to have a solid growth plan but, is unsure how to move forward.
In order to provide Al the solution to the or the next step to direct this the right
way I first need to evaluate the entire sale force and figure out the gaps within the
ZetaZeta Products. The sales force they have is very small with 8 sales rep who report
to the regional manager, Math and Jenny, and the sales rep are broken down in half so
each get 4 sales rep. Furthermore, both of the regional managers have very different
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