mkt 370 case 1 - Alferd Phlem 1 One what basis should Walter make his recommendations for the size of the water-soluble package Walter should make his

mkt 370 case 1 - Alferd Phlem 1 One what basis should...

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Alferd Phlem 1) One what basis should Walter make his recommendations for the size of the water-soluble package? Walter should make his recommendations by first looking the the current market place. There are two big markets one is the Tobacco farmers which make up 60 perecnt, and the second one is the potato farmers who make up 40 percent. Also, the size of the watrer-soluble packag on the basis of convenience and simplicity of mixing. Tobacco farms being alot smaller perfer one-gallon and does not e20 acers, while potato farms on the other hand are much larger and perfer 2.5 gallon bottles with the acre farm size being 20 to 40. Also, Walter will have to consider the which usefullness or ease of the product. By using an liquid based productit is easy for a person to use it and store it back without any problem, compared to a dry product which requires alot of mixing and if you don't uses all of it would bea waste of money.
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