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Chapter 01 - Introduction to Business MarketingChapter 01Introduction to Business MarketingTrue / False Questions1. (p. 6) The dollar value of consumer purchases is larger than the dollar value of businesses purchases. FALSEDifficulty: Medium2. (p. 6) Business marketing is marketing products or services to companies, institutions and other organizations EXCEPT government bodies. FALSEDifficulty: Medium3. (p. 7) Being market driven implies that customer satisfaction and operational efficiency are the order of the day for every department and individual employee. TRUEDifficulty: Medium4. (p. 8) Channels of distribution are shorter and more direct in business marketing than in consumer marketing. TRUEDifficulty: Medium1-1
Chapter 01 - Introduction to Business Marketing5. (p. 10) Personal selling dominates the promotional mix employed in business marketing. TRUEDifficulty: Medium1-2
Chapter 01 - Introduction to Business Marketing6. (p. 10) The likelihood of negotiation decreases when large orders are sold directly by the manufacturer to the OEM buyer because changes can be made to the product and price. FALSEDifficulty: Medium7. (p. 11) In consumer marketing, the marketer involves the consumer in the creation and development of his/her Web site. FALSEDifficulty: Medium8. (p. 12) The size and location of customers influences the nature of business buying. TRUEDifficulty: Easy9. (p. 13) An original equipment manufacturer purchases products or services for its own final product. TRUEDifficulty: Medium10. (p. 13) In the United States, the government is the largest single purchaser of goods and services. TRUEDifficulty: Medium1-3
Chapter 01 - Introduction to Business Marketing11. (p. 14) Industrial distributors are organizations that purchase for consumption. FALSEDifficulty: Medium12. (p. 15) Generally, business products are classified according to the type of organization that is buying and the purpose of purchase. TRUEDifficulty: Easy13. (p. 15) Accessory equipments are parts assembled into the final product without further transformation. FALSEDifficulty: Medium14. (p. 16) Business customers are larger than individual consumers, so each business customer is more important to the financial success of the business marketer. TRUEDifficulty: Medium15. (p. 17) Compared to families in which all members of the household are involved in every purchase, business purchasing decisions involve one or two people, who are at the top of the firm. FALSEDifficulty: Medium1-4
Chapter 01 - Introduction to Business Marketing16.