Anna Final Submission - The Effect of Humor Running head...

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The Effect of Humor Running head: EFFECT OF HUMOR ON PICTURE RECALL The Effect of Humor on Picture Memory and Picture Recall Anna Georgy University of California, Los Angeles 1
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The Effect of Humor Abstract The effect of humor on memory recall was observed. A 2 X 2 within subjects factorial design was applied. Twelve undergraduate students were randomly assigned to view a total of 40 pictures. Ten pictures, from each of the four categories were presented; humorous-realistic, humorous-cartoonistic, non- humorous-realistic and non-humorous-cartoonistic. It was predicted that humorous pictures will be better and more frequently recalled than non- humorous pictures, regardless of the form of content. Main effects were found for the carttonistic, as well as, humorous pictures. A significant interaction was found when humorous images were presented in realistic form of content. The findings show that the humorous images with realistic content will have a significant effect on memory recall. 2
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The Effect of Humor The Effect of Humor on Picture Memory and Picture Recall Memory is the ability to store, retain and recover information about precious experiences. Memory can be influenced by many factors, one of them is humor. Humor evokes laughter and amusement making life events more memorable. Our most precise memories tend to surround events that elicited some sort of emotional reaction. Over the last decade, different research studies have been conducted to support the assumption that humor has an effect on humans’ memory and can affect the memory recall. Various studies support that humorous situations and pictures with humorous content are being recalled better and more frequently than any others. Advertisers have taken advantage of humor effects on peoples’ memory in order to reinforce their messages and products to the public. However, the issue of whether humor has an effect on humans’ memory or not and if it does, than to what degree, is still unsettled. Research done by Stephen Schmidt (1994) showed that humor has a positive effect on emotions. The study presented the effects of humor on memory recall. The researcher compared the effect of humorous and non- humorous sentences on memory. The first considered hypothesis of this study was that humor has an effect on memory as a result of psychological arousal. Second considered hypothesis was based on differences in the attention given to humorous and non-humorous materials. The third 3
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The Effect of Humor hypothesis for the effect of humor on memory was based on the fact that participants rehearse humorous materials more than non-humorous materials. Schmidt’s study stated that in both free and cued recall humorous sentences were remembered better than non-humorous sentences (Schmidt, 1994). Results of this study showed that humor clearly had an effect on attention increase.
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