Marketing & Business Analysis of RELIANCE JIO PROJECT - A...

A PROJECT REPORT
ON
A Study on the factors required to enhance the scope of
Wi-Fi and 4G LTE coverage for Reliance JIO
For
Reliance Jio
By
Vijayant Jain
EPGDM-Marketing Management
Under The Guidance of
Arpit Sharma
In partial fulfillment of
POST GRADUATE DIPLOMA IN MANAGEMENT
BENGULURU
(2016 – 2017)

DECLARATION
I hereby declare that project entitled “ A Study on the factors required to enhance the scope of Wi-Fi and
4G LTE coverage for Reliance JIO ” is bonafide work duly completed by me. It does not contain any part of
the project or thesis submitted by any other candidate to this or any other institute of the university.
All such materials that have been obtained from other sources have been duly acknowledged.
Vijayant Jain
EPGDM-Marketing Management

CERTIFICATE
This is to certify that the Project Report titled “ A Study on the factors required to enhance the scope of
Wi-Fi and 4G LTE coverage for Reliance JIO ” submitted by in partial fulfilment of Post Graduate Diploma in
Management at Engineering Staff College of India, Hyderabad is a record of bonafide work carried out by
him under my guidance and supervision.
Mr.Arpit Sharma
Manager – Reliance Jio

ACKNOWLEDGEMENTS
The authorship of a monograph is usually attributed to one person but a report on the internship or a
project work like this is a joint affair. I am indebted to all those who have directly and indirectly in this
endeavor.
I would like to express my sincere thanks to Prof. Sunil Danto –Alliance University, Benguluru for allowing
me to pursue for the topic & allowing me sufficient time to complete the project.
I would like to express my profound and heartfelt gratitude to Mr. Ashish ( Director XXX. ) who inspired me
and guided me throughout the period of Project Work that enabled me to successful completion the
Market research project on ― “A Study on the factors required to enhance the scope of Wi-Fi and 4G LTE
coverage for Reliance JIO”
Special
regard and greatest appreciation is reserved for Marketing team of
Reliance JIO Infocomm Ltd., whose honest feedback, ideas and thoughts helped me navigate through the
most difficult phases of the project work.
Last, but not least I am thankful to my parents and friends who supported me for the project.
Vijayant Jain
EPGDM-Marketing Management

TABLE OF CONTENT
INDEX
S.NO CONTENT PAGE NO
1 Summary 01
2 Introduction 02-04
3 Organization Introduction 05-13
4 Review Of Literature 14-24
5 Objectives Of The Study 25
6 Research Methodology 26-27
7 Data Analysis and their Interpretations 28-47
8 Findings 48
9 Conclusion 49
10 Bibliography 50
11 Questionnaire 51
1.
COMPANY PROFILE
Reliance Communications owns and operates the world's largest next
generation IP enabled connectivity infrastructure which comprises 280,000
kilometres of fibre optic cable systems in India, USA, Europe, Middle East
and the Asia Pacific region.