Sh__333_jo - Shjo Term means"Young Girl Shjo vs shojo Term...

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Shōjo
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Term means “Young Girl” Shōjo ( h ° ) vs. shojo ( h °) Term is directed more towards audience than character
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Genre Shōjo as a genre: Romance Young/teen girls Innocence Melodrama Daily Life Shōjo also breaks generic conventions
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Gender demarcation Targeted audience/advertising Shōjo vs. Shōnen Strategies of containment
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Defining Shōjo Liminality Erotic yet non-sexual Nostalgia Absent family Kawaii
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Kawaii ( h° ) “Cuteness” Popular in 1980s
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