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CompetitiveStrategy

CompetitiveStrategy - RISKS OF LEADERSHIP DIFFERENTIATION...

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Unformatted text preview: RISKS OF LEADERSHIP DIFFERENTIATION Cost leadership is not sus- Differentiation is not sus- tained tained 0 competitors imitate 0 competitors imitate ' technology changes ' bases for differentia— 0 other bases for cost tion become less im- . leadership erode portant to buyers Proximity indifferentia- Cost proximity is lost tion is lost SUPPORT ACTIVITIES - l | g I PROCUREMENT! FIRM INFRASTRUCTURE | HUMAN RESOU RCE MANAGEMENT I l | | | I l | | | l I I TECHNOLOGY DEVELOPMENT | | I | MARKETING & SALES OUTBOUND LOGISTICS INBOUND OPERATIONS LOGISTICS PRIMARY ACTIVITIES FIRM INFRASTRUCTURE HUMAN RESOURCE I I I MANAGEMENT Human Resource Policies ' National Scale TECHNOLOGY DEVELOPMENT Procurement Policies Linkages with Suppliers Global Purchasing Scale Order Size | I i I | I PROCUREMENT I Location Learning National Scale (advertising) . Local Scale Plant Scale Linkages with Interrelationships Suppliers Policy Choice with Sister . Interrelationships of Plant Units BTW: Density 3.“? T h 0' sa es Is er es :1 0g} Regional scale force Units Timing of utilization) Asset Purchases INBOUND OPERATIONS OUTBOUND MARKETING & SERVICE LOGISTICS LOGISTICS SALES Figure 3—2. Cost Drivers in a Consumer Durable Manufacturing Firm FIRM ' figu— um m an 1?:- lug. I u .‘ INFRASTRUCTURE Bun-hr Maw Ilium-flu- 3m HUMAN RESOURCE MANAGEMENT TECHNOLOGY DEVELOPMENT PROCUREMENT opmanous oumunn ' _ . SERVICE . . q . “fomsncs ' ...
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