DB 2 - Jonathan Embry Discussion Board 2 Mission Statement...

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Jonathan Embry Discussion Board 2: Mission Statement Definition : A mission statement is expected elements of business plans and corporate communications and it defines the nature, purpose, and role of organizations; focus resources; and guides planning. Keeling, M. (2013). MISSION STATEMENTS. Knowledge Quest, 42 (1), 30-36. Retrieved from ? url= Summary : Many researchers have studied the purpose of a mission statement. Many have concluded that “ the act of crafting a mission statement brings people together to negotiate and clarify roles and responsibilities” (Keeling 2013 ). Mission statements, when put into effect, have proven to be helpful to a company by unifying many diverse ideas and actions in the business. Mary Keeling is a member of the American Library Association and tells us that a mission statement is important with explaining the role of the company to society as well as individual’s role of the company. Another point the article brings up is that a mission statement can be a method to express planning strategies of the business so that every team member is on board for what the company stands for.
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  • Fall '14
  • Statements, Mary Keeling

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