Ocean Spray Environmental Risk Management Large group

Ocean Spray Environmental Risk Management Large group -...

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Ocean Spray Environmental Risk Management “Crasins” Professor Doug Cerf Donald Bren Graduate School of Environmental Science and Management Environmental Risk Management (ESM 286) Winter 2008
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Printed on recycled paper-actually better, not printed at all Risks Human health risk (“the deal breaker”) Risk of bringing the whole industry down ($1 Billion crop) Continuously changing environmental regulation Federal restrictions on pesticide licenses Water quality restrictions related to reauthorization of the Clean Water Act Availability of wetlands for cranberry cultivation Current stock of wetlands expected to be used in few years Uncertainty of additional wetlands becoming available Relationship with growers Relationship with cranberry grower industry associations
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Printed on recycled paper-actually better, not printed at all Framework for risk evaluation These risks are analyzed from the perspective that Ocean Spray has an effective system of environmental governance and management System exceeds regulation One “small” problem can lead to industry wide problems Relationships with environmental organizations were surprisingly challenging given their proactive position e.g. disagreement on wetland banking Setting aside acreage in return for developing acreage Consequently, Ocean Spray did not court environmental organizations Do you agree?
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Printed on recycled paper-actually better, not printed at all Case Analysis Overview The growers Co-op has developed a careful and
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Ocean Spray Environmental Risk Management Large group -...

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