ABB case Socially Responsible Investing

ABB case Socially Responsible Investing - Socially...

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Socially Responsible Investing: ABB 2000 Professor Doug Cerf Donald Bren Graduate School of Environmental Science and Management Corporate Environmental Management (ESM 281) Spring 2008
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Printed on recycled paper-actually better, not printed at all Access to SRI Capital Markets How does a company become attractive to the Socially Responsible Investing Capital Markets? Interest socially responsible mutual funds and other institutional investors in their company
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Printed on recycled paper-actually better, not printed at all Case Objectives To understand the channels through which environmentally and socially "proactive" behavior might be rewarded in the capital markets Assess the likelihood that these rewards will actually materialize To understand the value propositions of firms that offer services relating to socially responsible investment Example: Innovest
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Printed on recycled paper-actually better, not printed at all ABB A global $25 B maker of process automation equipment Has aggressively attempted to integrate environmental concerns into: Strategy formulation Day-to-day management Sustainability balanced scorecard is an appropriate tool for this Divested Nuclear power engineering and heavy manufacturing Focus on Control systems and factory automation equipment Invested heavily in reducing environmental impacts of their own operations their customer’s operations
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Printed on recycled paper-actually better, not printed at all Socially Responsible Business Practices Strategy formulation vs. day to day strategy Read paragraph 2 and 3 of the case with the class
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Printed on recycled paper-actually better, not printed at all ABB’s steps to implement Sustainability as a core strategy Development of technologies and processes that
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ABB case Socially Responsible Investing - Socially...

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