Intro to balanced scorecard

Intro to balanced scorecard - Introduction to Balanced...

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Introduction to Balanced Scorecard An internal strategic management tool Professor Doug Cerf Donald Bren Graduate School of Environmental Science and Management Corporate Environmental Management (ESM 281) Spring 2008
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Printed on recycled paper-actually better, not printed at all Introduction to Balanced Scorecard Developed by Robert Kaplan (Harvard) and David Norton early 90s. . The balanced scorecard is a strategic management system (not only a measurement system) Internal assessment, improvement and reporting system Key is the link to the strategic plan System to turn strategy into action
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better, not printed at all The balanced scorecard retains traditional financial measures. But financial measures tell the story of past events , an adequate story for industrial age companies for which investments in long-term capabilities and customer relationships were not critical for success. These financial measures are inadequate, however, for guiding and evaluating the journey that information age companies must make to create future value
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This note was uploaded on 08/06/2008 for the course ESM 281 taught by Professor Cerf during the Spring '08 term at UCSB.

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Intro to balanced scorecard - Introduction to Balanced...

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