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Britany Van BlakeMentor: Dr. MaughCOM-121, Written Assignment 1May 14, 2016Broadcast television is making the most of current and developing technologies in order to keep its audiences. Anthony Simon says, “Improvements in the way we interact with the TV start with how we control the TV.” He specifically highlights voice- and motion-based command options like the Xbox Kinect. I know somebody who has this system and loves not having to hunt for the remote when he wants to change the channel. This friend also set up his second TV—which he uses mostly for gaming—so that it only responds to his voice, not his wife's, and he likes that she can't stop him in the middle of a multi-player campaign or Spongebob Squarepants marathon. The convenience of modern control methods is part of what keeps people from turningaway from TV toward their computer screens.Before these types of control options existed, broadcasters relied on ratings and limited voluntary feedback from their audiences, but the input from viewers and the data that is collectedon viewing habits, commonly-searched shows or keywords, and viewing time is more readily available since the Internet and TV are so closely linked. With the digitization of television