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Britany Van BlakeMentor: Dr. Maugh COM-121, Written Assignment 5July 17, 20161) Outline the particular strengths and weaknesses of research questionnaires, panel studies, lab experiments, and field experiments.There are several ways to research the effects of mass communication, each with its own benefitsand detractors. Research questionnaires, panel studies, lab experiments, and field experiments are all useful tools to gather information, depending on what connections will be analyzed.Research questionnaires and panel studies are both surveys, with the advantage of gathering data from a large number of people. Surveys “do not sufficiently prove cause and effect, but establish associations” (Dominick, 432). A panel study gives researchers more scientific confidence when determining cause and effect, so if other variables can be accounted for, the resulting data shows meaningful associations; these types of studies, while yielding more sound results, require a lot of time and money. One concern of panel studies is “practiced bias”, where “using panel
respondents too much leads to insider knowledge of your process and or product/service researchpatterns” so consumers become more like skilled test-takers, which skews results (Kuhn, 2010).