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274CaseAttachments - 707—026-1 INSEAD Exhibit 1...

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Unformatted text preview: 707—026-1 INSEAD Exhibit 1: Composition of Terra BrickAsepfic 1 Polyethylene Proteflon against enamel humidity 2 Paper Stability and resistance 3 Polyethylene Layer of adherence 4 Aluminum foil Barrier against oxygen. smell and llght 5 Polyethylene Layer of adherence 6 Polyethylene Protection for the produd Copyright © 2007 INSEAD 12 1013001344132 707-0264 {NSEAD Exhibit 2: Tetra Pack: Key figures Packages delivered in 2004 (million) 110,817 Employees 20,905 Production plants for packaging material RM) centres 19 Packaging machines in operation 2005 Processing units in operation 2005 Distribution equipment in operation 2005 12,355 Figures as of January 2005 Copyright 0 2001 mm 13 10/2002—8422 707-0264 INS EA D Exhibit 3: Post- Consump (ion Processes for Aseptic Cartons Copyright © 200? INSEAD l4 10/2001-5472 707-026-1 INSEAD Exhibit 4: The Plasma Technology Basically, plasma is the fourth state of matter (beside solid, liquid and gas), which is obtained by adding energy to gas. The thermal plasma technology (TPT) uses electricity to produce a plasma torch that reaches 15,000"C. The ‘plasma’ is achieved by burning an inert gas (Argon) in an oxygen-free chamber, which normally operates at around 700°C. In fact, the plasma technology is not new. Metallurgical companies have traditionally used plasma technology for metal recovery. The use of plasma for the recycling of aseptic packaging is, however, novel. In the first step of the process, the Pez’Al mix is placed into the ‘plasma reactor'. Because of the absence of oxygen, the polyethylene does not burn. Rather, its carbon chain (of 25,000 carbons) breaks down into smaller molecules (chains of 18 to 30 carbons), transforming itself into paraffin. In turn, the aluminum melts down and is recovered as highly pure ingots, which can be melted down and rolled again for foil. Plasma technology is highly efficient: 90% of energy yield is actually achieved in the process. In comparison, using the same process with natural gas would reduce efficiency to 25—30%, the aluminum would be contaminated and the plastic would burn. Besides the coo—efficiency of the process, emissions during the material’s recovery are near zero because the atmosphere of the reactor has close to zero concentration of oxygen, and the raw material added to the plasma chamber is a polyolefin free of chlorine or benzene ring.11 11 Detailed information can be found in: Fernando vou Zuben (2005), “The utilisation of thermal plasma technology to separate aluminum from plastics in laminated packages". Proceedings of the International Conference on Energy, Environment and Disasters (INCEED), June 2005: North Carolina, USA. Copyright © 300? INSEAD 13 10/2001-5412 ...
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