Strategic Management for Eco Entrepreneurs

Strategic Management for Eco Entrepreneurs - Strategic...

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Strategic Management for Eco Entrepreneurs Terms: –Strategic competitiveness—Competitive advantage earned through a value creating and capturing strategy. Strategy—integrated and coordinated set of commitments and actions to achieve competitive advantage. Competitive Advantage—position vis a vis competitors that allows the organization to earn above normal rates of return (ROS, ROA, ROI) at a point in time. Not permanent. How is competitive advantage achieved? –Strategic use of resources and capabilities to achieve core competencies. –Resources are the firms critical inputs—labor, management and other human capital; physical capital; funding; IP; location;
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Strategic Management for Eco Entrepreneurs Capabilities—directing those resources toward achieving a competitive advantage. Core competencies—those resources that advantage the firm relative to its competitors. (key IP, key people, key leadership, key culture, key location). Vision – a short statement that communicates
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This note was uploaded on 08/06/2008 for the course ESM 274 taught by Professor Libecap during the Spring '08 term at UCSB.

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Strategic Management for Eco Entrepreneurs - Strategic...

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