Competitive Strategies and Business Plans for Eco Entrepreneurs

Competitive Strategies and Business Plans for Eco Entrepreneurs

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Competitive Strategies and Business Plans for Eco Entrepreneurs There are two primary competitive strategies—cost leadership and product differentiation. Both require market segmentation— –Identify the market segment that values lower costs or product differentiation. –Demographics, socio-economic, political, locational, ethnicity, consumption patterns Industrial—SIC codes, products, industry rivalry, size, growth —how and where can lower costs or product differentiation assist the client? It is generally not possible to be the low-cost leader and adopt a product differentiation strategy. Why?
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Competitive Strategies and Business Plans for Eco Entrepreneurs What is cost leadership? Cost leadership depends on ability to lower costs across the value chain in a manner that your competitors cannot match. Lower costs provide your venture with superior returns. Some of these lower costs can be passed on to the target market and this is the PRIMARY way in which your venture
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Competitive Strategies and Business Plans for Eco Entrepreneurs

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