Exam 4 Vocab. - Chapter 9 Vocab 1 BI analysis The process...

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Chapter 9 Vocab. 1) BI analysis: The process of creating business intelligence. The three fundamental categories of BI analysis are (1) reporting, (2) data mining, and (3) BigData. Knowledge management is also sometimes considered as a form of BI analysis. 244 2) BI application: The software component of a BI system. 241 3) BigData: A term used to describe data collections that are characterized by huge volume, rapid velocity, and great variety. 256 4) BI server: a Web server application that is purpose-built for the publishing of business intelligence. The most popular such product today is the Microsoft SQL Server Report manager. BI servers provide two major functions: (1) management and (2) delivery. BI servers then use metadata collected to determine what results to send to which user and, possibly, on which schedule. 260 5) Business intelligence (BI) system: Information systems that process operational and other source data to identify patterns, relationships, and trends and to make predictions. 241 6) Business intelligence (BI): The process of using operational and other data to create information that exposes patterns, relationships, and trends of importance to the organization. 241 7) Cluster analysis: An unsupervised data mining technique whereby statistical techniques are used to identify groups of entities that have similar characteristics. A common use for cluster analysis is to find groups of similar customers in data about customer orders and customer demographics. 255 8) Cookie: A small file that is stored on the user’s computer by a browser. Cookies can be used for authentication, for storing shopping cart contents and user preferences, and for other legitimate purposes. Cookies can also be used to implement spyware. 268, 284 9) Data acquisition: In business intelligence systems, the process of obtaining, cleaning, organizing, relating, and cataloging source data. 244 10) Data aggregator: See Data broker. 262 11) Data broker: A company that acquires and purchases consumer and other data from public records, retailers, Internet cookie vendors, social media trackers, and other sources and uses it to create business intelligence that it sells to companies and the government. 262 12) Data mart: A data collection, smaller than the data warehouse, that addresses the needs of a particular department or functional area of the business. 253 13) Data mining: The application of statistical techniques to find patterns and relationships among data for classification and prediction. 255 14) Data storytelling: A technique for presenting the results of business intelligence through an ordered sequence of steps, each of which consists of an interactive dashboard. Like a PowerPoint presentation in which each slide is an interactive data dashboard, the sequence tells a story of what the data reveals. 258 15) Data warehouse: A facility for managing an organization’s BI data. 250 1
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16) Decision support systems: An older tem that is sometimes used as a synonym for decision- making BI systems. 242 17) Dynamic reports: Business intelligence documents that are updated at the time they are requested. 259, 563
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