Running Head: HEALTH ADVOCACY CAMPAIGN 1 Health Advocacy Campaign Walden University NURS 6050, Policy and Advocacy for Improving Population Health February 7, 2016
HEALTH ADVOCACY CAMPAIGN 2 Dangers of Second Hand Smoking Cigarette smoking not only harm the people who smoke but it also harms everyone around them who inhale the smoke. Many public policies have been implemented to reduce the risk of exposure but there are many people are still at risk for second hand smoke exposure. Children are a vulnerable at risk population because they are unable to advocate for themselves on the danger of inhaling second hand cigarette smoke. Advocacy for secondhand smoke exposure in private sectors, such as cars, needs to be implemented. Second hand smoke is defined by the American Cancer Society (2015) as “environmental tobacco smoke.” Environmental tobacco smoke is caused by the smoke exhaled by the smoker and smoke from the lighted end of a cigarette, pipe, or cigar, or tobacco burning in a hookah (American Cancer Society, 2015). Tobacco smoke produces harmful chemicals therefore there is no same level of exposure. Infants and young children are very affected by second hand smoke because their lungs are weak and are just beginning to develop. According to the American Academy of Pediatrics (2015) each year passive smoke causes 300,000 respiratory or lung infections in children younger than a year and a half. Children of smokers have more colds, pneumonia, bronchitis, ear infections, and asthma attacks. They may also suffer from coughing, wheezing, too much phlegm or mucus, burning eyes, headaches, and sore or dry mouth (American Journal of Pediatrics, 2015). Successful Anti-Smoking Advocacy Program One successful advocacy program was identified in Florida’s “Truth” advocacy program. The purpose of the Truth program was to help design effective youth-focused tobacco control through the use of multi-media (Hicks, 2001). The “truth” message was to make viewers aware
HEALTH ADVOCACY CAMPAIGN 3 of the tobacco industry’s attempt to market harmful products to teens and the tobacco company’s deniel of cigarettes’ addictive and deadly effects (Niederdeppe, Farrelly, & Haviland, 2004). The “truth” also has sought to empower teens by urging them to join the statewide youth antitobacco group, Students Working Against Tobacco, to disseminate campaign messages interpersonally, and to rally support for tobacco control policy (Niederdeppe, Farrelly, & Haviland, 2004). The attributes that made this program effective was the use of media to capture the attention of all audiences. The use of multimedia, via television, increased the awareness of the “truth” program and presented the material in a graphic manner to get the message interpreted as it should. There was a study conducted to determine the effectiveness of using the media to promote the “truth” campaign. “The study suggests that media advocacy efforts in Florida were effective in generating news coverage and promoting policy change” (Niederdeppe, Farrelly, & Wenter, 2007, p.52).
- Summer '15
- American Cancer Society, Passive smoking, health advocacy campaign