IIBM INSTITUTE OF BUSINESS MANAGEMENT Examination paper Subject code - B- 109 Business communication Section A : Objective Type & Short Question (30 Marks) Part one - Multiple choice Q.1 __________ is the essential function of the organizations : Ans. B ) Communication Q.2 Physiological barriers of listening are : Ans. C )Prejudice Q.3 Which presentation tends to speak more frequently than usual : Ans. B ) Oral Q.4 What is the main function of businesa communication : Ans. C ) Persuasion Q.5 The responsibility of the office manager in a firm that produces electronic spare is: Ans. D ) All of the above Q.6 Labov's story telling model based on: Ans. B ) Language learning Q.7 Diagonal communication is basically the : Ans. A ) Communication across boundaries Q.8 How to make oral communication effective : Ans. D ) All of the above Q.9 Direct eye contact of more than 10 seconds can create :
Ans. D ) None of the above Q.10 Encoding means : Ans. B) Perception PART - II Q.1 Define 7C's of effective communication. Ans. There are 7 C’s of effective communication which are applicable to both written as well as oral communication. These are as follows: 1) Completeness: The communication must be complete. It should convey all facts required by the audience. The sender of the message must take into consideration the receiver’s mind set and convey the message accordingly. 2) Conciseness - Conciseness means wordiness, i.e, communicating what you want to convey in least possible words without forgoing the other C’s of communication. Conciseness is a necessity for effective communication. 3) Consideration - Consideration implies “stepping into the shoes of others”. Effective communication m ust take the audience into consideration, i.e, the audience’s view points, background, mind -set, education level, etc. Make an attempt to envisage your audience, their requirements, emotions as well as problems. Ensure that the self-respect of the audience is maintained and their emotions are not at harm. Modify your words in message to suit the audience’s needs while making your message complete. 4) Clarity - Clarity implies emphasizing on a specific message or goal at a time, rather than trying to achieve too much at once. 5) Concreteness - Concrete communication implies being particular and clear rather than fuzzy and general. Concreteness strengthens the confidence. 6) Courtesy - Courtesy in message implies the message should show the sender’s expressio n as well as should respect the receiver. The sender of the message should be sincerely polite, judicious, reflective and enthusiastic. 7) Correctness - Correctness in communication implies that there are no grammatical errors in communication. Q.2 Explain " Space language". Ans.Language is the human capacity for acquiring and using complex systems of communication, and a language is any example of such a system of complex communication. The scientific study of language is
called linguistics. [ [ It is impossible to know precisely how many languages there are in the world, and the number depends on a partly arbitrary distinction between languages and dialects.
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