Omx 3 F 2016- Completed - OMX#3 6 POINTS POSSIBLE DUE FEBRUARY12 2016 Name Row A Chapter 6 What are 4 things you would do to identify who your target

Omx 3 F 2016- Completed - OMX#3 6 POINTS POSSIBLE DUE...

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OMX #3 6 POINTS POSSIBLE DUE FEBRUARY12, 2016 Name______ __ Row______________ A. Chapter 6. What are 4 things you would do to identify who your target market is and where they are? (page 78). Ask yourself: 1.What will the concept/idea be used for? 2.Where are similar concepts used & sold? 3.Where do my prospects do their shopping? 4.What TV & radio stations do my prospects listen to? B. Chapter 7. (1)What is primary research? (2)What is secondary research?
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Unformatted text preview: to find it, as they have a lot of information. This can help get insight into consumer markets without spending money on market research, because it’s already been done. CONTINUED ON NEXT PAGE OMX #3 CONTINUED C. What product or service would you try to sell to someone at least 55 years old? I would try to sell the service of selling your home for you. Why? At that age, there are a lot of parents that their children just moved out and is grown up, so the parents may have a larger house than they need. How would you market it? Radio/TV ads mostly, website with postings on Facebook....
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  • Spring '14
  • DavidL.Dahl
  • Marketing, 55 years, you/your business conducts

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