Case 3: Generational Marketing and Social Media CASE ASSIGNMENT & CASE SUBMISSION FORMS: Student Name: _________________________ Part 1: Generational Characteristics. [50 points] The table below has space for 10 demographic and psychographic characteristics that can be used by marketers distinguish among these 3 generations. Eight characteristics have been identified; you must identify 2 others. Complete the information for each characteristic & generation; make sure to provide source of data in the table (if appropriate). CHARACTERISTIC Baby Boomers Born 1946-1964 Generation X Born 1965-1976 Generation Y/ Millennials Born 1977 – 1998 1. Market Size 2. Average HH Size 3. Average HH Income 4. Relationship to Technology 5. Relationship to Family & Friends 6. Relationship to Work & Workplace 7. Print Media Preferences (Be specific) 8. Online Media Preferences (Be specific) 9. Add’l Characteristic 10. Add’l Characteristic Data Sources for this Table: Identify sources used in completing the above table by characteristic number. Example: Assume that you used 3 sources for this table. Begin by listing all of the sources with complete bibliographic references:
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- Fall '14
- Marketing, Generation Y, Generation X, Social Media & Marketing