ch 7 notes

ch 7 notes - Chapter 7: Memory: Living with Yesterday...

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Chapter 7: Memory: Living with Yesterday
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Different Memory Stores We have three different memory stores, or sets of neurons that maintain information Each memory store has a different… Duration: Capacity:
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Different Memory Stores Fundamental distinctions among memory stores were first characterized by Atkinson and Shiffrin (1968, 1971) and Waugh and Norman (1965) Sensory Memory Short-Term Memory Long-Term Memory Rehearsal
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Sensory Memory Very short memory store arising from the temporary activation of perceptual areas of the brain Characteristics Duration: Capacity: Influential experiments: George Sperling’s (1960’s) iconic memory studies Full vs. partial report techniques
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Sensory Memory First studies: Full report technique Improved method-- The partial report technique: Conclusions
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Demonstration: Serial Position Effect
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Identify and Explain: The primacy effect The recency effect Poor recall for words in the middle of the list
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This note was uploaded on 10/28/2007 for the course PSYC 100 taught by Professor Madigan during the Spring '07 term at USC.

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ch 7 notes - Chapter 7: Memory: Living with Yesterday...

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