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Unformatted text preview: o Fault line- split a group by numerous factors-Influence on performance o Similarity-attraction- people like those similar to ourselves Predict association communication Effects diminish over time-Self categorization theory o People will define themselves as part of a group o Triggered based on where you are and who youre with o Hetero groups more characteristics o Happens instantly-Consequences of Categorization o Concern for the group o In group v. out group, us v. them, show favoritism towards us o Explains why heterogeneous groups are less attached o Stronger in whites and men-Solutions o Create a stronger subordinate group o Make a firms idea collectivism-Diversity effects are mixed...
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This note was uploaded on 03/14/2008 for the course ILROB 1220 taught by Professor Goncaloj during the Fall '07 term at Cornell University (Engineering School).
- Fall '07