Powers11-21-06 - December 7 2006 Search Engine Optimization...

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Unformatted text preview: December 7, 2006 Search Engine Optimization Andy Powers, Avenue A | Razorfish ©Avenue A | Razorfish. All rights reserved. This material contains confidential and proprietary information of Avenue A | Razorfishand may not be reproduced, distributed or disclosed, in whole or in part, without its express consent. Page 1 Who I am Andy Powers [email protected] 267-295-7033 • Lehigh ’05, CSB • Senior project with Prof. Davison • Philadelphia • Associate Analyst, Search Engine Marketing • Avenue A | Razorfish (aQuantive) ©Avenue A | Razorfish. All rights reserved. This material contains confidential and proprietary information of Avenue A | Razorfishand may not be reproduced, distributed or disclosed, in whole or in part, without its express consent. Page 2 Avenue A | Razorfish • www.avenuea-razorfish.com • Online marketing and web development • Operating unit of aQuantive (AQNT) • Philadelphia, NY, others • Includes SEO, Pay-per-click, Paid Inclusion (Yahoo!) ©Avenue A | Razorfish. All rights reserved. This material contains confidential and proprietary information of Avenue A | Razorfishand may not be reproduced, distributed or disclosed, in whole or in part, without its express consent. Page 3 My role: SEO Analyst • Analyze problems in organic search rankings • Design solutions to enhance organic rankings and conversions • Communicate between tech and business • Engineer new optimization strategies • Bridge between Computer science ---Business ©Avenue A | Razorfish. All rights reserved. This material contains confidential and proprietary information of Avenue A | Razorfishand may ©Avenue A | Razorfish....
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This note was uploaded on 08/06/2008 for the course CSE 197 taught by Professor Hectormunoz-avila during the Fall '07 term at Lehigh University .

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Powers11-21-06 - December 7 2006 Search Engine Optimization...

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