This preview shows page 1. Sign up to view the full content.
Unformatted text preview: Different purposes / business models - The search result can only start with one area Rule #1: Remember your goal - Goal defines your target area Fall 2006 Davison/Lin CSE 197/BIS 197: Search Engine Strategies 7-5 Task 1.1: Choose Target Area Choosing the right area: - High profile - Measurable business impact - Simple... to measure and to operationalize - Practical... to manage Fall 2006 Davison/Lin CSE 197/BIS 197: Search Engine Strategies 7-6 Task 1.2: Choose Target Keyword Will cover details in Chapter 11, we focus on the basics for now Step 1: Find an intuitive keyword to start Step 2: Use keyword selection tools to find the stats. - Yahoo (overture) Keyword selection tool - Goo...
View Full Document
This note was uploaded on 08/06/2008 for the course CSE 197 taught by Professor Hectormunoz-avila during the Fall '07 term at Lehigh University .
- Fall '07