SEM_measure

fall 2006 davisonlin cse 197bis 197 search engine

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: ket share... Fall 2006 Davison/Lin CSE 197/BIS 197: Search Engine Strategies 7-2 Measure Your Search Opportunity Launching a SEM campaign: key considerations - Target your campaign (Product differentiation): what makes your site so unique? - Current Market analysis - Calculate your opportunity Fall 2006 Davison/Lin CSE 197/BIS 197: Search Engine Strategies 7-3 Task 1: Target Your Campaign Choose your target area - Profile - Measurement - Simple - Practical Choose your target keyword - Selection Tools - Selection Process Fall 2006 Davison/Lin CSE 197/BIS 197: Search Engine Strategies 7-4 Task 1.1: Choose Target Area Remember, you have a web site! - Different pages -...
View Full Document

Ask a homework question - tutors are online