SEM_measure

11 cse 197bis 197 search engine strategies 7 16 fall

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Unformatted text preview: ity Matrix Fall 2006 Davison/Lin CSE 197/BIS 197: Search Engine Strategies 7-17 3.3: Future Traffic Key question: how to estimate the reasonable number of clicks that can be achieved after a successful first search marketing campaign Number crunching - 48% searchers click on links on the first page - 60% of the clicks are organic - Searchers click 1.8 to 2.8 links For every 100 searches, about ? Clicks on the first page - What about paid placement? 5% is normal Fall 2006 Davison/Lin CSE 197/BIS 197: Search Engine Strategies 7-18 3.3: Future Traffic For every 100 searches, about 52 Clicks on the first page - Add in a distribution assumption Fall 2006 Davison/Lin C...
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