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3 future traffic for every 100 searches about 52

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Unformatted text preview: SE 197/BIS 197: Search Engine Strategies 7-19 3.3: Future Traffic For every 100 searches, about 52 Clicks on the first page - Add in a distribution assumption Fall 2006 Davison/Lin CSE 197/BIS 197: Search Engine Strategies 7-20 3.3: Future Traffic Now we know the click-through rate if we are top-10 - How likely: projected-rankings matrix Fall 2006 Davison/Lin CSE 197/BIS 197: Search Engine Strategies 7-21 3.3: Future Traffic Putting things together: Fall 2006 Davison/Lin CSE 197/BIS 197: Search Engine Strategies 7-22 3.4: Future Revenue We have the future visit number (traffic) - We need? Fall 2006 Davison/Lin CSE 197/BIS 197: Search Engine Strategies 7-23 Summary Fall 2006 Davison/Lin CSE 197/BIS 197: Search Engine Strategies 7-24...
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