SEM_measure

How many are referred from search engine sites what

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Unformatted text preview: ww.google.com/search? sourceid=navclient&ie= UTF-8&oe=UTF-8&q=digital+camera Fall 2006 Davison/Lin CSE 197/BIS 197: Search Engine Strategies 7-14 Task 3: Calculate Your Opportunities Keyword Demand Missed opportunities Future traffic Future revenue Fall 2006 Davison/Lin CSE 197/BIS 197: Search Engine Strategies 7-15 3.1: Keyword Demand Keyword Demand: The number of searches for any particular query Multiplying the Yahoo! total by 2.2 yields a relatively accurate number of total worldwide searches in the major search engines [ch. 11] CSE 197/BIS 197: Search Engine Strategies 7-16 Fall 2006 Davison/Lin 3.2: Missed Opportunity Missed Opportun...
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