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Unformatted text preview: ranking - Your traffic Fall 2006 Davison/Lin CSE 197/BIS 197: Search Engine Strategies 7-9 2.1: Landing Page Landing Page: the place on your Web site visitors will go when they click a particular banner ad / link - - Designed to reinforce the searcher's intent Very important for site lock-in - Banner ad landing page is more dynamic Landing page design - Most important: make sure the content matches and reinforces the link description Fall 2006 Davison/Lin CSE 197/BIS 197: Search Engine Strategies 7-10 2.1: Landing Page Landing Page: indexed? - Use special inclusion operators to see if your page is indexed - Might reveal problems with your current site Landing Page: rank? - - www.digitalpoint.com/tools/keywords appearing in the top ten of organic results i...
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This note was uploaded on 08/06/2008 for the course CSE 197 taught by Professor Hectormunoz-avila during the Fall '07 term at Lehigh University .
- Fall '07