searchmarketing

searchmarketing - How Search Marketing Works How to get...

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Fall 2006 Davison/Lin CSE 197/BIS 197: Search Engine Strategies 3-1 How Search Marketing Works How to get started with search marketing How and why to optimize for organic search How and why to get listed in directories How and why to utilize paid placement
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Fall 2006 Davison/Lin CSE 197/BIS 197: Search Engine Strategies 3-2 Organic Search Techniques to improve organic search results == search engine optimization (SEO) Can be least-costly approach or frightfully expensive Basic steps Get pages into the search index Choose the right keywords to target Optimize your content
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Fall 2006 Davison/Lin CSE 197/BIS 197: Search Engine Strategies 3-3 Costs for SEO Search marketing consultants Not cheap! $5-20K for optimization of a few pages $100K+ per year for large site, problems well-addressed But re-captures lost traffic (=sales) Content and technology changes Content changes typically less expensive Technology changes (improve search engine spidering of Paid inclusion No guarantee of ranking highly Yahoo: Annual fee of $49 (first URL) Plus CPC of $.15-.30
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searchmarketing - How Search Marketing Works How to get...

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