Question for Discussion Part 1 (Chapter 1-5) - Discussion...

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Discussion Questions Chapter 1: Global Environmental Drivers 1. What effect did the financial crisis and recession have upon world trade in 2011?
2. Do increased global linkages mean increased risk or more reward?
3. What impact does international marketing have on firms and consumers? Is it beneficial to all concerned?
4. Can you think of examples of international marketing contributing to world place?
5. Describe some opportunities and challenges in international marketing created by new advances in information technology and social media.

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