Disney-analysis case study - Walt-Disney Case Analysis 1...

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Walt-Disney Case Analysis 1.What is Walt-Disney Company’s corporate strategy? 2009. Not only did they expand in through motion picture internationally, but they did so by hotels and resorts, theme parks, cruise liners, television stations, music publishing, and even books directed toward children. Other than United States they have targeted China and Russia, and is available in 100 plus countries. Disney strategy is to improve their core animation business with new skills and characters. By broadening their target groups through other stations like ESPN, they continue to be diverse and use that as one of their levels of strategy. This has proven to be most successful strategy and continues to be a factor in both current and new markets. 2.What is your assessment of the long-term attractiveness of the industries represented in the Walt Disney Company’s business portfolio?

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