QueryChains

QueryChains - CSE 450 Web Mining Seminar CSE W b Mi i S i...

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SE Wb Mi i Si CSE 450 Web Mining Seminar Jian Wang
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Roadmap y Analysis of User Behavior y Analysis of Implicit Feedback y Learning Ranking Functions y Conclusion and Future Work y Reference: Accurately Interpreting Clickthrough Data s Implicit Feedback Thorsten Joachims Laura as Implicit Feedback, Thorsten Joachims, Laura Granka, BingPan, Helene Hemebrooke & Geri Gay, IGIR’05 SIGIR 05
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Analysis of User Behavior y Which links do users view and click
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Analysis of User Behavior(contd) y Do users scan links from top to bottom
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Analysis of User Behavior(contd) y Which links do users evaluate before clicking
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Roadmap y Analysis of User Behavior y Analysis of Implicit Feedback y Learning Ranking Functions y Conclusion and Future Work y Reference: Accurately Interpreting Clickthrough Data s Implicit Feedback Thorsten Joachims Laura as Implicit Feedback, Thorsten Joachims, Laura Granka, BingPan, Helene Hemebrooke & Geri Gay, IGIR’05 SIGIR 05
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Analysis of Implicit Feedback y Does relevance influence user decisions y Are clicks absolute relevance judgments y Trust bias y Quality bias
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Analysis of Implicit Feedback(contd) y p ()
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QueryChains - CSE 450 Web Mining Seminar CSE W b Mi i S i...

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