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QueryChains - CSE 450 Web Mining Seminar CSE W b Mi i S i...

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CSE W b Mi i S i CSE 450 Web Mining Seminar Jian Wang
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d Roadmap A l i f U B h i y Analysis of User Behavior y Analysis of Implicit Feedback y Learning Ranking Functions y Conclusion and Future Work y Reference: Accurately Interpreting Clickthrough Data as Implicit Feedback Thorsten Joachims Laura as Implicit Feedback, Thorsten Joachims, Laura Granka, BingPan, Helene Hemebrooke & Geri Gay, SIGIR’05 SIGIR 05
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Analysis of User Behavior y Which links do users view and click
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Analysis of User Behavior(contd) y Do users scan links from top to bottom
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Analysis of User Behavior(contd) y Which links do users evaluate before clicking
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d Roadmap A l i f U B h i y Analysis of User Behavior y Analysis of Implicit Feedback y Learning Ranking Functions y Conclusion and Future Work y Reference: Accurately Interpreting Clickthrough Data as Implicit Feedback Thorsten Joachims Laura as Implicit Feedback, Thorsten Joachims, Laura Granka, BingPan, Helene Hemebrooke & Geri Gay, SIGIR’05 SIGIR 05
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Analysis of Implicit Feedback y Does relevance influence user decisions y Are clicks absolute relevance judgments y Trust bias y Quality bias
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Analysis of Implicit Feedback(contd)
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Analysis of Implicit Feedback(contd) y How accurately do clicks correspond to explicit judgment of a document?
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