A_Taxonomy_Of_javaScript_Redirection_Spam

A_Taxonomy_Of_javaScript_Redirection_Spam - A TAXONOMY OF...

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A T AXONOMY OF J AVA S CRIPT R EDIRECTION S PAM Kumar Chellapilla, Alexey Maykov Microsoft Live Labs AIRWeb 2007 CSE 450 Web Mining Seminar Presented by Liangjie Hong Feb 20 th , 2008 1
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B ACKGROUND NTRODUCTION What is Spam ? Any deliberate human action that is meant to trigger an unjustifiably favorable relevance or importance for some web page, considering the page’s true value . from Z. Gyöngyi and H. Garcia- Molina (2005), “Web spam Taxonomy” Get higher rank in Search Engines’ index Categories Boosting seeks to achieve high relevance and/or importance Hiding hide the adopted boosting techniques from human web users. 2
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B ACKGROUND NTRODUCTION Hiding Techniques Content Hiding Cloaking Redirection 3 Intermediates (proxies, doorways) Destination Page Search Engine or Crawler Human Users
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J AVA S CRIPT R EDIRECTION Why JavaScript? Obfuscation
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This note was uploaded on 08/06/2008 for the course CSE 450 taught by Professor Davison during the Spring '08 term at Lehigh University .

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A_Taxonomy_Of_javaScript_Redirection_Spam - A TAXONOMY OF...

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