gov 5 - The Incumbency Advantage Advertising RECOGNITION...

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The Incumbency Advantage: Advertising: RECOGNITION; the goal is to be visible to voters, frequent trips home and newsletters are used Credit Cleaning: VOTING; casework providing help to individual constituents Pork barrel: federal projects and grants that benefit a congressional district or state Earmark: a provision in a bill that benefits a particular group Position Taking: portray themselves as hardworking, dedicated individuals, occasions take a partisan stand on an issue Weak opponents: Sessions of Congress: Each congress= 2 sessions (starts on Jan. 3)
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