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11.26 Creativity and Organizatinal Change

11.26 Creativity and Organizatinal Change - Creativity and...

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Click to edit Master subtitle style Creativity and Organizational Change November 26, 2007
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Creativity as a source of change l Case Example: The Post-It Note l New use for a “failed” adhesive. l Resulted in 4 new product lines and hundreds of millions of dollars in revenue. l Rescued 3M from financial ruin.
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What is Creativity? l We all share some basic assumptions: l Creativity is always positive. l People who produce creative products are unique. l Creative objects have value. l Where do these assumptions come from?
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Creativity Viewed as Negative 1. Tower of Babel a cautionary tale about the dangers of unbridled human creativity. 2. Greek myth of Icarus who died because he flew to high— creativity must be limited. 3. In Plato’s Republic , artists said to distort the “truth” and are therefore dangerous and immoral. 4. Pico della Mirandola condemned by the Catholic Church for arguing that people have the ability to create ( free will ).
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Current view of creativity l Traced to the rise of capitalism l Idea that strangeness and novelty give an object value—Michel de Montaigne, 1580. l Governments began to offer prizes for creative discoveries. l Britain began to offer patents in 1623 and copyrights in 1710. l Implications are: (1) Individuals produce creative objects (2) Creative objects have value.
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Defining Creativity l An idea that is both novel and useful . Creativity defined by the product itself. l Divergent creativity: Entirely new principle or assumption. l Example: Invention of mass production. l Incremental creativity: Gradual improvement through modification. l Example: A new car model. l Creativity vs. Innovation = Idea generation vs. Idea implementation.
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How Do We Explain the Emergence of the Post-It (or any creative idea)? l Key Questions: l Was it Art Fry? Was he a creative genius? l Was it the firm? Did 3M create an environment that stimulated creativity? l Or, both of the above? l A single creative product (e.g. Post-It note) can reflect the efforts of: l A single individual. l An organizational context that influences the creative process.
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Describing the creative individual l Creativity & Intelligence l Major question: Are creative people just really smart?
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