optimizecontent - Optimize Your Content Need to create...

Info iconThis preview shows pages 1–9. Sign up to view the full content.

View Full Document Right Arrow Icon
Fall 2006 Davison/Lin CSE 197/BIS 197: Search Engine Strategies 12-1 Optimize Your Content Need to create content that is both what search engines need, and what searchers want to see. This chapter covers: What search engines look for The philosophy of writing for search Step-by-step optimization of your search landing pages
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Fall 2006 Davison/Lin CSE 197/BIS 197: Search Engine Strategies 12-2 What search engines look for Search engines make two kinds of decisions when generating results Filtering – which pages are on the list Keyword matching plus other user preferences/requirements Ranking – what order to present those pages Relevance, authority, quality, etc.
Background image of page 2
Fall 2006 Davison/Lin CSE 197/BIS 197: Search Engine Strategies 12-3 Search filters Language filters Language metatag Character encodings Content analysis
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Fall 2006 Davison/Lin CSE 197/BIS 197: Search Engine Strategies 12-4 Search filters Language filters Country and region filters URL Hosting location
Background image of page 4
Fall 2006 Davison/Lin CSE 197/BIS 197: Search Engine Strategies 12-5 Search filters Language filters Country and region filters Other filters Document type Adult content
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Fall 2006 Davison/Lin CSE 197/BIS 197: Search Engine Strategies 12-6 Search results ranking The actual ranking algorithm used by a search engine is proprietary Such algorithms use many factors (perhaps more than 100!) Two principle directions: Page ranking (query-independent) factors Query-specific ranking factors
Background image of page 6
Fall 2006 Davison/Lin CSE 197/BIS 197: Search Engine Strategies 12-7 Page ranking factors Query independent factors Link popularity Popularity data URL length and depth Freshness Writing quality Site organization Spam-free
Background image of page 7

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Fall 2006 Davison/Lin CSE 197/BIS 197: Search Engine Strategies 12-8 Page Ranking 1: Link popularity Addressed further in chapter 13
Background image of page 8
Image of page 9
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 08/06/2008 for the course CSE 197 taught by Professor Hectormunoz-avila during the Fall '07 term at Lehigh University .

Page1 / 26

optimizecontent - Optimize Your Content Need to create...

This preview shows document pages 1 - 9. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online