{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

optimizecontent - Optimize Your Content Need to create...

Info icon This preview shows pages 1–10. Sign up to view the full content.

View Full Document Right Arrow Icon
Fall 2006 Davison/Lin CSE 197/BIS 197: Search Engine Strategies 12-1 Optimize Your Content Need to create content that is both what search engines need, and what searchers want to see. This chapter covers: What search engines look for The philosophy of writing for search Step-by-step optimization of your search landing pages
Image of page 1

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Fall 2006 Davison/Lin CSE 197/BIS 197: Search Engine Strategies 12-2 What search engines look for Search engines make two kinds of decisions when generating results Filtering – which pages are on the list Keyword matching plus other user preferences/requirements Ranking – what order to present those pages Relevance, authority, quality, etc.
Image of page 2
Fall 2006 Davison/Lin CSE 197/BIS 197: Search Engine Strategies 12-3 Search filters Language filters Language metatag Character encodings Content analysis
Image of page 3

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Fall 2006 Davison/Lin CSE 197/BIS 197: Search Engine Strategies 12-4 Search filters Language filters Country and region filters URL Hosting location
Image of page 4
Fall 2006 Davison/Lin CSE 197/BIS 197: Search Engine Strategies 12-5 Search filters Language filters Country and region filters Other filters Document type Adult content
Image of page 5

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Fall 2006 Davison/Lin CSE 197/BIS 197: Search Engine Strategies 12-6 Search results ranking The actual ranking algorithm used by a search engine is proprietary Such algorithms use many factors (perhaps more than 100!) Two principle directions: Page ranking (query-independent) factors Query-specific ranking factors
Image of page 6
Fall 2006 Davison/Lin CSE 197/BIS 197: Search Engine Strategies 12-7 Page ranking factors Query independent factors Link popularity Popularity data URL length and depth Freshness Writing quality Site organization Spam-free
Image of page 7

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Fall 2006 Davison/Lin CSE 197/BIS 197: Search Engine Strategies 12-8 Page Ranking 1: Link popularity Addressed further in chapter 13
Image of page 8
Fall 2006 Davison/Lin CSE 197/BIS 197: Search Engine Strategies 12-9 Page Ranking 2: Popularity data Search traffic clicks Toolbar traffic
Image of page 9

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 10
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}