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getindexed - Get Your Site Indexed Three basic questions...

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Fall 2006 Davison/Lin CSE 197/BIS 197: Search Engine Strategies 10-1 Get Your Site Indexed Three basic questions from this chapter: What if your site is not indexed? How many pages on your site are indexed? How do you get more pages indexed?
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Fall 2006 Davison/Lin CSE 197/BIS 197: Search Engine Strategies 10-2 What If Your Site Is Not Indexed? Are you certain it is not indexed? Look for a PageRank bar in the Google Toolbar Perform a site: search in Google/Yahoo/Ask/MSN
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Fall 2006 Davison/Lin CSE 197/BIS 197: Search Engine Strategies 10-3 What If Your Site Is Not Indexed? Verify your site is not banned or penalized Has the number of your pages in the search engine decreased recently? Can you only find your home page via a direct search with the URL? (not with relevant queries?) Search engines publish guidelines against spamming techniques e.g., Google What is search engine spam?
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Fall 2006 Davison/Lin CSE 197/BIS 197: Search Engine Strategies 10-4 Search Engine Spam Sometimes also known as web spam, spamdexing The use of techniques to manipulate search engines, typically to generate undeservedly high search engine result page rankings. Cloaking (including hidden text, redirection) Keyword stuffing Link farms, link exchanges, web rings Comment spam, referrer spam Link bombing (a.k.a., googlebombing, “miserable failure”, “out of touch executives”) Blog spam (splogs) Methods you want to avoid!
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Fall 2006 Davison/Lin CSE 197/BIS 197: Search Engine Strategies 10-5 Cloaking Example Examples credit: Kumar Chellapilla, Microsoft Live Labs
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Fall 2006 Davison/Lin CSE 197/BIS 197: Search Engine Strategies 10-6 What If Your Site Is Not Indexed?
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