mkt exam 2 quizzes - Chapter 7 Entry Level Quiz Multiple...

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Chapter 7 Entry Level Quiz
Multiple Choice
1. Which of the following is a business or organizational customer?
A. producers of goods or services.
B. a retailer.
C. a wholesaler.
D. a government agency.
E. All of the above are business and organizational customers.
Your answer was E.
Your answer was correct.
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2. In comparison to the buying of final consumers, the purchasing of organizational buyers:
Your answer was C.
Your answer was correct.
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3. Today, when a buyer can't specify all of the details of what it will need in the future, the relationship with a supplier is most l
Your answer was C.
Your answer was correct.
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4. An automobile manufacturer's practice of buying some of its raw materials from other manufacturers who in turn buy from it

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Your answer was E.
Your answer was correct.
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5. People from sales, production, quality control, and finance are working with the purchasing department to select a new sup
A. is a gatekeeper.
B. is more likely to get his way if his company is located in Japan instead of the U.S.
C. is trying to use vendor analysis to his advantage.
D. is not a member of the buying center, so he can be ignored.
E. none of the above.
Your answer was C.
The correct answer is B.
Your answer was incorrect.
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6. If you obtain a customer's four digit NAICS code, you should know that:
Your answer was A.
The correct answer is E.
Your answer was incorrect.
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7. As contrasted with manufacturers, producers of services are:

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Your answer was D.
Your answer was correct.
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