{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

mkt exam 2 quizzes - Chapter 7 Entry Level Quiz Multiple...

Info iconThis preview shows pages 1–4. Sign up to view the full content.

View Full Document Right Arrow Icon
Sheet1 Page 1 Chapter 7 Entry Level Quiz Multiple Choice 1. Which of the following is a business or organizational customer? A. producers of goods or services. B. a retailer. C. a wholesaler. D. a government agency. E. All of the above are business and organizational customers. Your answer was E. Your answer was correct. -------------------------------------------------------------------------------- 2. In comparison to the buying of final consumers, the purchasing of organizational buyers: Your answer was C. Your answer was correct. -------------------------------------------------------------------------------- 3. Today, when a buyer can't specify all of the details of what it will need in the future, the relationship with a supplier is most l Your answer was C. Your answer was correct. -------------------------------------------------------------------------------- 4. An automobile manufacturer's practice of buying some of its raw materials from other manufacturers who in turn buy from it
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Sheet1 Page 2 Your answer was E. Your answer was correct. -------------------------------------------------------------------------------- 5. People from sales, production, quality control, and finance are working with the purchasing department to select a new sup A. is a gatekeeper. B. is more likely to get his way if his company is located in Japan instead of the U.S. C. is trying to use vendor analysis to his advantage. D. is not a member of the buying center, so he can be ignored. E. none of the above. Your answer was C. The correct answer is B. Your answer was incorrect. -------------------------------------------------------------------------------- 6. If you obtain a customer's four digit NAICS code, you should know that: Your answer was A. The correct answer is E. Your answer was incorrect. -------------------------------------------------------------------------------- 7. As contrasted with manufacturers, producers of services are:
Background image of page 2
Sheet1 Page 3 Your answer was D. Your answer was correct. --------------------------------------------------------------------------------
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 4
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}