mkt exam 2 quizzes - Chapter 7 Entry Level Quiz Multiple...

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Sheet1 Page 1 Chapter 7 Entry Level Quiz Multiple Choice 1. Which of the following is a business or organizational customer? A. producers of goods or services. B. a retailer. C. a wholesaler. D. a government agency. E. All of the above are business and organizational customers. Your answer was E. Your answer was correct. -------------------------------------------------------------------------------- 2. In comparison to the buying of final consumers, the purchasing of organizational buyers: A. is strictly economic and not at all emotional. B. is always based on competitive bids from multiple suppliers. C. leans basically toward economy, quality, and dependability. D. is even less predictable. E. Both A and C are true statements. Your answer was C. Your answer was correct. -------------------------------------------------------------------------------- 3. Today, when a buyer can't specify all of the details of what it will need in the future, the relationship with a supplier is most l i k A. a reverse auction. B. a procurement site. C. negotiated contracts. D. competitive bids. E. all of the above. Your answer was C. Your answer was correct. -------------------------------------------------------------------------------- 4. An automobile manufacturer's practice of buying some of its raw materials from other manufacturers who in turn buy from it A. a procurement site.
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Page 2 B. vendor analysis. C. specification buying. D. being "open to buy." E. reciprocity. Your answer was E. Your answer was correct. -------------------------------------------------------------------------------- 5. People from sales, production, quality control, and finance are working with the purchasing department to select a new sup p A. is a gatekeeper. B. is more likely to get his way if his company is located in Japan instead of the U.S. C. is trying to use vendor analysis to his advantage. D. is not a member of the buying center, so he can be ignored. E. none of the above. Your answer was C. The correct answer is B. Your answer was incorrect. -------------------------------------------------------------------------------- 6. If you obtain a customer's four digit NAICS code, you should know that: A. this firm might be manufacturing quite different products than other firms with the same number. B. the firm may also have a five digit code. C. a number of other firms probably have the same code. D. the firm may also have a six digit code. E. All of the above are true. Your answer was A. The correct answer is E. Your answer was incorrect. -------------------------------------------------------------------------------- 7. As contrasted with manufacturers, producers of services are: A. more geographically spread out. B.
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This note was uploaded on 08/07/2008 for the course LEB 323 taught by Professor Baker during the Spring '08 term at University of Texas at Austin.

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mkt exam 2 quizzes - Chapter 7 Entry Level Quiz Multiple...

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